Overview
Holiday Brentwood Estates, recently rebranded as Asher Point Independent Living of Lincoln, is a senior living community located at 1111 South 70th Street, Lincoln, NE 68510. This review provides a detailed look at the facility’s offerings, amenities, and how it compares to other options in the Lincoln area.
Services Offered
Independent Living
Asher Point primarily focuses on independent living services, catering to active seniors who desire a maintenance-free lifestyle with social opportunities and convenient amenities.
Key Features:
- Private apartments with various floor plans
- All-inclusive pricing covering most utilities and services
- Access to community amenities and activities
Additional Support Services
While not offering full assisted living or memory care, the facility does provide:
- 24/7 staff availability
- Emergency response systems in apartments
- Option to bring in third-party care providers as needed
Amenities and Daily Life
Living Spaces
| Room Type | Starting Price | Features |
|---|---|---|
| Studio | $1,395/month | Basic kitchenette, ideal for single occupancy |
| 1 Bedroom | $2,295/month | Full kitchen, separate living area |
| 2 Bedrooms | $2,995/month | Largest option, suitable for couples or those desiring more space |
All apartments include:
- Private bathrooms
- Individual climate control
- Cable/satellite TV hookups
- Wi-Fi access
Community Amenities
- Dining Services:
- Restaurant-style dining room
- Professional chef preparing meals
- Private dining room for special occasions
- Guest meal options
- Room service available
- Social and Recreational Spaces:
- Library
- Game room
- TV lounge
- Fitness center
- Arts and crafts center
- Outdoor patio and walking paths
- Convenience Services:
- Beauty salon/barber shop
- Laundry facilities
- Housekeeping services
- Transportation for shopping and appointments
Daily Activities and Events
Asher Point offers a robust calendar of activities to keep residents engaged and socially active:
- Fitness classes (e.g., yoga, stretching)
- Educational lectures and lifelong learning opportunities
- Art workshops and creative projects
- Game nights and social hours
- Religious services and spiritual programs
- Outings to local attractions and events
- Holiday celebrations and themed parties
Resident Experiences and Testimonials
Based on 66 reviews from A Place for Mom, Asher Point (formerly Holiday Brentwood Estates) has an overall rating of 8.2 out of 10.
Positive Feedback
- “Everyone is very friendly, my dad loves his co-residents and he usually satisfied with his meals. Based on the experience we have had so far, we would recommend them to other families.” – Makenzie, Family Member
- “It’s a wonderful place! The food was great. There was a short time when the food service was a little slow but that has been remedied. The staff is all very nice.” – Anonymous Reviewer
Areas for Improvement
- “My loved one has been at Brentwood about [dates removed]. I visited 2 weeks ago and was very upset at what was happening. It is NOT as presented to us by staff or online. There is NO transportation and has not had it for many months. There are NO activities.” – Anonymous Reviewer (May 2024)
- Some residents have reported concerns about staffing levels and communication, as well as occasional maintenance response delays.
Pricing and Value
Asher Point offers all-inclusive pricing, which covers:
- Rent
- Utilities (except phone)
- Meals
- Basic cable
- Wi-Fi
- Weekly housekeeping
- Scheduled transportation
- Social activities and events
The value proposition focuses on providing a worry-free lifestyle with social opportunities and convenient services, allowing seniors to maintain independence while having support available if needed.
Comparison with Other Lincoln Senior Living Options
| Facility | Starting Price | Key Differentiators | Overall Rating |
|---|---|---|---|
| Asher Point (Holiday Brentwood) | $1,395/mo | – Central location – All-inclusive pricing – Transportation services | 8.2/10 |
| Legacy Estates | $2,365/mo | – Newer facility – More luxury amenities | Not rated |
| The Grand Lodge at the Preserve | $3,300/mo | – CCRC options – Multiple care levels | 8.5/10 |
| Bickford of Lincoln | Varies | – Memory care available – More medical support | 3.7/5 |
Key Takeaways from Comparison:
- Pricing: Asher Point offers competitive entry-level pricing, especially for its studio apartments. This makes it an attractive option for budget-conscious seniors.
- Service Levels: While Asher Point focuses primarily on independent living, competitors like The Grand Lodge and Bickford of Lincoln offer a wider range of care options, including assisted living and memory care. This may be a consideration for seniors anticipating future care needs.
- Amenities: Asher Point provides a solid range of amenities typical for independent living communities. However, newer facilities like Legacy Estates may offer more modern or luxurious features.
- Location: Situated in a central area of Lincoln, Asher Point provides good access to local services and attractions.
- Reputation: With its 8.2/10 rating, Asher Point maintains a positive reputation among residents and families, comparable to other well-regarded options in the area.
Conclusion and Recommendations
Asher Point Independent Living of Lincoln (formerly Holiday Brentwood Estates) presents a solid option for independent seniors seeking a maintenance-free lifestyle with social opportunities. Its strengths lie in its competitive pricing, central location, and range of included services and amenities.
Recommendations for Prospective Residents and Families:
- Schedule an In-Person Tour: Given some discrepancies between marketing materials and resident experiences, it’s crucial to visit the facility in person. This allows you to observe daily life, interact with current residents, and assess the actual condition of apartments and common areas.
- Inquire About Recent Changes: With the rebranding from Holiday Brentwood Estates to Asher Point, ask about any updates to services, staffing, or policies that may have occurred during this transition.
- Review the Activity Calendar: Request a current activities calendar to ensure it meets your expectations for engagement and variety. If possible, attend a few events as a guest to experience them firsthand.
- Discuss Transportation Services: Given reported issues with transportation, clarify the current availability and reliability of these services if they’re important to you.
- Consider Future Care Needs: While Asher Point focuses on independent living, discuss options and policies for bringing in additional care services if needs change over time. Compare this flexibility with other facilities offering multiple levels of care on-site.
- Meal Sampling: Arrange to have a meal (or several) at the facility to personally assess the quality and variety of dining options.
- Speak with Current Residents: Beyond the formal tour, try to speak with current residents about their day-to-day experiences, likes, and dislikes about living at Asher Point.
By thoroughly investigating these aspects, you’ll be better equipped to determine if Asher Point aligns with your specific needs and preferences for senior living in Lincoln.
