Holiday Brentwood Estates Review (Asher Point Independent Living of Lincoln)
Overview Holiday Brentwood Estates, recently rebranded as Asher Point Independent Living of Lincoln, is a senior living community located at 1111 South 70th Street, Lincoln, NE 68510. This review provides a detailed look at the facility’s offerings, amenities, and how it compares to other options in the Lincoln area. Services Offered Independent Living Asher Point…

Overview
Asher Point Independent Living of Lincoln (formerly Holiday Brentwood Estates) sits at 1111 South 70th Street, Lincoln, NE 68510. Here's a close look at what it offers day to day, from services and amenities to how it stacks up against other senior living options nearby.
At a glance
| Measure | Detail |
|---|---|
| Community type | Independent living |
| Location | Lincoln, NE |
| Formerly | Holiday Brentwood Estates |
| Pricing | All-inclusive (rent, utilities except phone, meals, basic cable, Wi-Fi, weekly housekeeping, scheduled transportation) |
| Starting monthly fee | Not published |
Services offered
Independent living
Asher Point serves active seniors seeking a maintenance-free lifestyle with social opportunities and access to amenities.
Key features:
- Private apartments with various floor plans
- All-inclusive pricing covering most utilities and services
- Access to community amenities and activities
Additional support services
The facility provides support services but does not offer full assisted living or memory care:
- 24/7 staff availability
- Emergency response systems in apartments. Residents can press a button to connect with emergency services or caregivers in a fall, medical emergency, or other urgent situation.
- Option to hire third-party care providers as needed
Amenities and daily life
Living spaces
All apartments include:
- Private bathrooms
- Individual climate control
- Cable/satellite TV hookups
- Wi-Fi access
Community amenities
- Dining services:
- Restaurant-style dining room
- Professional chef preparing meals
- Private dining room for special occasions
- Guest meal options
- Room service available
- Social and recreational spaces:
- Library
- Game room
- TV lounge
- Fitness center
- Arts and crafts center
- Outdoor patio and walking paths
- Convenience services:
- Beauty salon/barber shop
- Laundry facilities
- Housekeeping services
- Transportation for shopping and appointments
Daily activities and events
Asher Point offers a calendar of activities throughout the year:
- Fitness classes (yoga, stretching)
- Educational lectures and lifelong learning opportunities
- Art workshops and creative projects
- Game nights and social hours
- Religious services and spiritual programs. Residents can attend on-site services for various denominations, Bible studies, meditation groups, or spiritual counseling. Transportation to local places of worship is available for those wanting to maintain connections with their preferred religious community.
- Outings to local attractions and events
- Holiday celebrations and themed parties
Pricing and value
Asher Point offers all-inclusive pricing covering:
- Rent
- Utilities (except phone)
- Meals
- Basic cable
- Wi-Fi
- Weekly housekeeping
- Scheduled transportation
- Social activities and events
The real payoff here is simple: an easy, comfortable day with people around and the errands handled for you. Your loved one keeps their independence, with the quiet reassurance that help is close by if they ever need it.
Conclusion and recommendations
Asher Point Independent Living of Lincoln makes a strong case for an active older adult who's finished with home maintenance: a central Lincoln location, a busy social calendar, and a long list of services folded into one price. Whether it's the right fit comes down to a few things worth checking for yourself.
How to decide:
- Schedule an in-person tour. Marketing materials often differ from day-to-day reality. Visit during regular hours to observe how the facility actually runs, talk with current residents, and check the condition of apartments and common areas.
- Ask about recent changes. Since the rebranding from Holiday Brentwood Estates to Asher Point, ask what has changed in services, staffing, or policies.
- Review the activities calendar. Request a current calendar and try to attend a few events as a guest. This gives you a realistic sense of what's actually happening.
- Clarify transportation services. Ask what transportation is currently available and whether it is reliable if you plan to use it.
- Think about future care needs. Asher Point focuses on independent living. Ask what happens and what it costs if you eventually need help with daily tasks or medical care.
- Try a meal. Arrange to eat at the facility to see for yourself whether the food and dining experience match your expectations.
- Talk to residents. Beyond the formal tour, ask current residents about their actual day-to-day experience, what they like, and what frustrates them.
Weigh those points against what matters most to your family, and you'll have a clear sense of whether Asher Point is the right fit in Lincoln.
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