Holiday Brentwood Estates Review (Asher Point Independent Living of Lincoln)

• Overview

• Services offered
  • Independent living
  • Additional support services
• Amenities and daily life
  • Living spaces
  • Community amenities
  • Daily activities and events
• Resident experiences and testimonials
  • Positive feedback
  • Areas for improvement
• Pricing and value
• Comparison with other Lincoln senior living options
  
  Lincoln has several senior living communities. Asher Point offers independent living with a focus on social engagement and community building. Unlike some facilities that specialize in one area, it provides a mix of physical activities, social programs, and spiritual opportunities. Residents can stay in their own apartments and move to additional support services as needed.
  • Key takeaways from comparison
• Conclusion and recommendations

Overview

Asher Point Independent Living of Lincoln (formerly Holiday Brentwood Estates) is located at 1111 South 70th Street, Lincoln, NE 68510. This review covers its services, amenities, and how it compares to other senior living options in the area.

Services offered

Independent living

Asher Point serves active seniors seeking a maintenance-free lifestyle with social opportunities and access to amenities.

Key features:

• Private apartments with various floor plans
• All-inclusive pricing covering most utilities and services
• Access to community amenities and activities

Additional support services

The facility provides support services but does not offer full assisted living or memory care:

• 24/7 staff availability
• Emergency response systems in apartments. Residents can press a button to connect with emergency services or caregivers in a fall, medical emergency, or other urgent situation.
• Option to hire third-party care providers as needed

Amenities and daily life

Living spaces

Room type

Starting price

Features

Studio

$1,395/month

Basic kitchenette, suitable for single occupancy

1 bedroom

$2,295/month

Full kitchen, separate living area

2 bedrooms

$2,995/month

Largest option, suited for couples or those wanting more space

All apartments include:

• Private bathrooms
• Individual climate control
• Cable/satellite TV hookups
• Wi-Fi access

Community amenities

1. Dining services:
   • Restaurant-style dining room
   • Professional chef preparing meals
   • Private dining room for special occasions
   • Guest meal options
   • Room service available
2. Social and recreational spaces:
   • Library
   • Game room
   • TV lounge
   • Fitness center
   • Arts and crafts center
   • Outdoor patio and walking paths
3. Convenience services:
   • Beauty salon/barber shop
   • Laundry facilities
   • Housekeeping services
   • Transportation for shopping and appointments

Daily activities and events

Asher Point offers a calendar of activities throughout the year:

• Fitness classes (yoga, stretching)
• Educational lectures and lifelong learning opportunities
• Art workshops and creative projects
• Game nights and social hours
• Religious services and spiritual programs. Residents can attend on-site services for various denominations, Bible studies, meditation groups, or spiritual counseling. Transportation to local places of worship is available for those wanting to maintain connections with their preferred religious community.
• Outings to local attractions and events
• Holiday celebrations and themed parties

Resident experiences and testimonials

Based on 66 reviews from A Place for Mom, Asher Point has an overall rating of 8.2 out of 10.

Positive feedback

1. "Everyone is very friendly, my dad loves his co-residents and he is usually satisfied with his meals. Based on our experience, we would recommend them to other families." – Makenzie, Family Member
2. "It's a wonderful place! The food was great. There was a short time when food service was slow, but that has been fixed. The staff is very nice." – Anonymous Reviewer

Areas for improvement

1. "My loved one has been at Brentwood for several months. I visited recently and was very upset. It is not as described by staff or online. There is no transportation and has not been for many months. There are no activities." – Anonymous Reviewer (May 2024)
2. Some residents have reported concerns about staffing levels, communication, and occasional delays in maintenance response.

Pricing and value

Asher Point offers all-inclusive pricing covering:

• Rent
• Utilities (except phone)
• Meals
• Basic cable
• Wi-Fi
• Weekly housekeeping
• Scheduled transportation
• Social activities and events

The main advantage is a comfortable life with social opportunities and convenient services. Seniors can remain independent while knowing support is available if needed.

Comparison with other Lincoln senior living options

When comparing senior living options in Lincoln, consider what level of care you need and what matters most to you—independence, affordability, social engagement, or medical support. Different facilities offer different combinations. Asher Point specializes in independent living with an active social calendar and all-inclusive pricing. Other communities offer more medical care options or newer facilities, depending on what you're looking for.

Facility

Starting price

Key features

Overall rating

Asher Point (Holiday Brentwood)

$1,395/month

Central location, all-inclusive pricing, transportation services

8.2/10

Legacy Estates

$2,365/month

Newer facility, more modern amenities

Not rated

The Grand Lodge at the Preserve

$3,300/month

Continuing care retirement community (CCRC), multiple care levels available

8.5/10

Bickford of Lincoln

Varies

Memory care available, more medical support

3.7/5

Key takeaways from comparison

1. Pricing: Asher Point has competitive pricing for independent living, particularly for studio apartments, making it a good option if cost matters.
2. Care levels: Asher Point focuses on independent living. The Grand Lodge and Bickford offer assisted living and memory care on-site, which matters if you anticipate needing more support in the future.
3. Amenities: Asher Point has standard independent living amenities. Legacy Estates has newer or more upscale features if that is a priority.
4. Location: Asher Point is centrally located in Lincoln, offering convenient access to local services and attractions.
5. Reputation: Asher Point's 8.2/10 rating is comparable to other well-regarded options in the area.

Conclusion and recommendations

Asher Point Independent Living of Lincoln is a solid choice for active seniors wanting a maintenance-free lifestyle with social opportunities. It offers competitive pricing, a central location, and many included services.

How to decide:

1. Schedule an in-person tour. Marketing materials often differ from day-to-day reality. Visit during regular hours to observe how the facility actually runs, talk with current residents, and check the condition of apartments and common areas.
2. Ask about recent changes. Since the rebranding from Holiday Brentwood Estates to Asher Point, ask what has changed in services, staffing, or policies.
3. Review the activities calendar. Request a current calendar and try to attend a few events as a guest. This gives you a realistic sense of what's actually happening.
4. Clarify transportation services. Several reviews mention transportation issues. Find out what is currently available and whether it is reliable if you plan to use it.
5. Think about future care needs. Asher Point focuses on independent living. Ask what happens and what it costs if you eventually need help with daily tasks or medical care.
6. Try a meal. Arrange to eat at the facility to see for yourself whether the food and dining experience match your expectations.
7. Talk to residents. Beyond the formal tour, ask current residents about their actual day-to-day experience, what they like, and what frustrates them.

After reviewing these points, you can decide whether Asher Point fits your senior living needs in Lincoln.